Walt Disney is considering demand-based pricing at its domestic theme parks, making tickets cost extra or come with more restrictions during peak times like weekends and cost less on slower days.
After raising some ticket prices for its theme parks by more than 20% over the past five years, Walt Disney will set a new benchmark this week when it offers die-hard fans the chance to attend a
Universal also uses a dynamic system to price its Universal Express, a supplemental, go-to-the-front-of-the-line pass good at many of its theme parks' attractions. The price of each pass is tied to "demand," according to the company website. Express passes cost as little as $19.99 each on some days but can jump to $25.99 or $49.99 on others.
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